14-Day Content Plan

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YOUR 14-DAY CONTENT WORKFLOW Plan the direction by week, then use each daily section to take one post from idea to published content. This is a working planner—not a calendar.

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Start with the two-week direction

<aside> 1️⃣

WEEK 1 CONTENT WORKFLOW

This week’s focus or offer:

What the audience needs to understand:

The action we want people to take:

Choose the content pillars for Days 1–7:

[ ] Ingredient Truth
[ ] Skin Blind Spot
[ ] Founder’s Opinion
[ ] Founder Story
[ ] The Proof
[ ] Product / Offer
[ ] Community / Engagement

Week 1 setup:

[ ] Review the focus or offer
[ ] Choose the week’s content pillars
[ ] Split the pillars across Days 1–7
[ ] Decide which days need photos or video
[ ] Check that the week includes education, connection, proof, and a CTA </aside>

<aside> 2️⃣

WEEK 2 CONTENT WORKFLOW

This week’s focus or offer:

What the audience needs to understand:

The action we want people to take:

Choose the content pillars for Days 8–14:

[ ] Ingredient Truth
[ ] Skin Blind Spot
[ ] Founder’s Opinion
[ ] Founder Story
[ ] The Proof
[ ] Product / Offer
[ ] Community / Engagement

Week 2 setup:

[ ] Review the focus or offer
[ ] Choose the week’s content pillars
[ ] Split the pillars across Days 8–14
[ ] Decide which days need photos or video
[ ] Check that the week includes education, connection, proof, and a CTA </aside>

Hook + caption drafting guide

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HOOK TEMPLATES

Most people think ___, but the truth is ___.
If you’re struggling with ___, read this before you ___.
The real reason ___ is not working.
Unpopular opinion: ___.
I started this brand because ___.
This is what changed after ___.
Before you buy ___, here’s what you need to know. </aside>

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CAPTION FLOW

Hook: Make the reader stop.
Context: Name the problem, belief, or moment.
Main message: Teach, explain, tell the story, or show the proof.
Takeaway: Say what the reader should remember.
CTA: Give one clear next step. </aside>

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CAPTION EXAMPLE

Hook: Your skincare routine probably doesn’t need more products—it needs more clarity.

Context: When something stops working, it’s easy to assume you need to replace everything. Usually, that just creates a fuller shelf and an even more confusing routine.

Main message: Start by naming the concern you’re actually trying to solve. Then look at what each product is designed to do, remove anything that overlaps, and give the essentials enough time to work. A simple routine with a clear purpose will usually take you further than a complicated one built around trends.

Takeaway: Better skincare is not always about adding more. Sometimes it’s about understanding what you already have.

CTA: Save this for your next routine reset—or DM us your routine if you’re not sure where to start.

Full caption:

Your skincare routine probably doesn’t need more products—it needs more clarity.

When something stops working, it’s easy to assume you need to replace everything. Usually, that just creates a fuller shelf and an even more confusing routine.

Start by naming the concern you’re actually trying to solve. Then look at what each product is designed to do, remove anything that overlaps, and give the essentials enough time to work. A simple routine with a clear purpose will usually take you further than a complicated one built around trends.

Better skincare is not always about adding more. Sometimes it’s about understanding what you already have.

Save this for your next routine reset—or DM us your routine if you’re not sure where to start.

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Week 1 — Days 1–7

Day 1 — Date:

Day 2 — Date:

Day 3 — Date:

Day 4 — Date:

Day 5 — Date:

Day 6 — Date:

Day 7 — Date:

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WEEK 1 REVIEW

[ ] Check that Days 1–7 support the week’s focus
[ ] Confirm every post has one clear CTA
[ ] Make sure all images and videos are ready
[ ] Schedule anything still waiting to publish
[ ] Note which hooks or formats you want to repeat in Week 2 </aside>