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Weekly and Daily Content Ideas

Use this as the idea bank after choosing your content pillars. Pull from the pillar ideas for feed posts, then rotate the daily story ideas so the brand stays active without repeating the same type of post all week.

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Weekly Format Mix

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20 Post Ideas by Pillar

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<aside> 1️⃣

Ingredient Truth

• The one ingredient combination your customer keeps getting wrong
• What a claim on your packaging actually means, decoded
• An ingredient that sounds fancy but does almost nothing
• The difference between two ingredients people confuse constantly </aside>

<aside> 2️⃣

Skin Blind Spot

• A symptom that gets misdiagnosed as the wrong skin concern
• The habit that's quietly cancelling out a good routine
• Why a product "stopped working" when the skin actually changed
• The step people do in the wrong order and don't realise it </aside>

<aside> 3️⃣

Founder's Opinion

• A trending ingredient or product you wouldn't put in your own routine
• A step you think is more important than the one everyone talks about
• A claim the industry repeats that you think is mostly marketing
• The thing you'd tell a friend that you'd never say in an ad </aside>

<aside> 4️⃣

Founder Story

• The exact moment you decided to start the brand
• A formula version that didn't work and what you learned
• What you refuse to do that competitors in your category do
• Who you're building this for, in one specific story, not a demographic </aside>

<aside> 5️⃣

The Proof

• A real customer quote, screenshotted, word for word
• A before and after with a real, specific timeframe
• A DM or review that surprised you
• A side by side of routine results, no filter, no claims beyond what's true </aside>

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Daily Story Ideas (rotate, don't repeat in one week)

• Behind the scenes: what you're working on right now, unpolished
• A poll about a skin concern or habit, low effort, high reply rate
• Answer a DM question publicly (with permission)
• An opinion in one sentence, inviting reactions
• A close-up of texture, packaging, or process, no caption needed
• Repost a customer's story or tag, with a real reply, not just a repost
• A "this or that" comparing two routine choices </aside>