THE SKINCARE CONTENT LAUNCH KIT [make a copy]

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THE DIY BRAND KIT Use this with your Canva templates to plan one week of content at a time, from brand clarity, to post ideas, to your visual feed mock-up.

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How To Use This Kit

Follow these steps each week so your content ideas, calendar, and Canva mock-up all work together.

Fill in the Brand Voice once using Claude/Cowork so your content sounds like the brand.
Choose your Content Pillars so every post has a clear job.
Use Weekly and Daily Content Ideas to pick formats and story prompts.
Add the final ideas into the Content Calendar.
Use the IG Feed Mock-up to connect your Canva templates to the overall grid. </aside>

Start Here

Follow these in order the first time. After that, come back to the planning pages whenever you need new ideas.

Brand Voice HQ

Content Pillars

14-Day Content Plan

Weekly and Daily Content Ideas

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CONTENT PILLARS

Choose one pillar before planning each post. This keeps every Canva template connected to a clear content purpose.

Ingredient Truth — Top of Funnel

Skin Blind Spot — Top of Funnel

Founder's Opinion — Top / Middle of Funnel

Founder Story — Middle of Funnel

The Proof — Middle / Bottom of Funnel

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CANVA + VISUAL PLANNING

🎨 Canva Templates

Use your Canva templates to design the posts, then place them into the IG Feed Mock-up so you can see how the grid looks before posting.

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FAVE EMOJIS [replace with yours] 🌼 🫶 🪄 💌 📌 ✨

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THIS WEEK’S FOCUS

Use this before choosing posts so the week has a clear direction.

What are we promoting or highlighting?
What does the audience need to understand this week?
What action do we want people to take?
Is this week for awareness, nurture, launch, or sales? </aside>

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WEEKLY CONTENT WORKFLOW

[ ] Review this week’s focus or offer
[ ] Choose 3–5 content pillars
[ ] Pick the post formats
[ ] Draft hooks and captions
[ ] Add final ideas to the Content Calendar
[ ] Design posts in Canva
[ ] Place designs into the IG Feed Mock-up
[ ] Schedule or publish
[ ] Review what performed well </aside>

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SUGGESTED WEEKLY CONTENT MIX Use this as a starting point, then adjust based on launches, offers, or what the audience needs most.

2 educational posts
1 founder story or founder opinion post
1 proof, result, review, or testimonial post
1 product, offer, or direct CTA post
1 community, question, or engagement post </aside>

IG FEED MOCK-UP

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Linked to the Content Calendar This feed mock-up uses the same calendar entries below. Whatever image you add to the Thumbnail property in the calendar will show here in the IG grid.

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Content Calendar — IG Feed Mockup

CONTENT CALENDAR

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Schedule your posts Add the final post idea, platform, pillar, format, and posting date here.

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Content Calendar